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How to Set Up an Online Ordering System for Increasing Restaurant Sales?

Find out everything about setting up an online ordering system.

Online food ordering is essential, especially in current times. Your orders are coming more from an online ordering system rather than coming offline. 

So, it becomes necessary to set up an online ordering system that can benefit you in multiple ways. 

In this article, we will talk about how to set up an online ordering system and its benefits.

Setting Up an In-House Online Ordering System 

Before you start with an online ordering system, you need to find a good restaurant management system service. 

Well, you are in the right place because Grubly can help you in building your own website and provide many other such facilities. 

Once you have launched your own website, your journey begins!

Step 1: Have a Proper Layout

After contacting your restaurant management system services, you can discuss about how you want the website to look. You can ask questions or think over stuff like: 

  • The color theme of your restaurant’s logo
  • Total menu items
  • Which all sections do you want? 
  • Which modes of payment to allow?
  • Is there a feedback section?

You can also allow your customers to book or reserve their tables online. 

Or, anything that comes to your mind that may help your online ordering website to stand out!

Step 2: Decide Over a Proper Menu

One of the major benefits of having your own website is that you can decide the menu, the way you want to. You can have your own type of digital layout to make the menu look more appealing. 

Additionally, you can keep the best-selling items first to make it easier for your customers to navigate. You can also add sections like seasonal dishes, cost-savers, etc. to attract new customers. 

We recommend adding delicious descriptions with beautiful pictures of every food item.

Step 3: Go For Modifications and Specifications

The best way to increase sales through your online ordering system is by allowing modifications and specifications. 

Many times your customer may not want the standard dish. They may want to opt for something more or less. In this case, you should allow your customers to have an ‘Add on’ option that can help them to customize their orders. Customizing can also increase your sales and profits. 

Step 4: Set Up Delivery Options

You can set delivery options like pick up services or delivery services. In the case of pick up services, offer a pickup time to your customers to make it easier and more flexible for them. 

On the other hand, if you wish to provide more services, you can hire delivery drivers, and offer delivery services to your customers too. 

Step 5: Set Up Payment Options

Payment options are an integral part of setting up an online ordering system. Initially, cash on delivery option was widely used by customers. However, now, customers are moving onto cashless options to ensure more safety and hygiene. 

You can also offer your customers various payment options like credit card/debit card, net banking, UPI, etc. 

This can help you as well as your customers to make payment an easy-going process!

Step 6: Ask For Feedback

You can consider adding a feedback section for building customer relations and getting to know their grievances.

Feedbacks can help you in enhancing your restaurant’s performance, the quality of dishes, and understand what your customers expect from you. 

Step 7: You’re Ready to Go!

Once you set up these few things, your online ordering system is good to go. Make sure that you can keep track of your orders and sales. 

Also, do not forget to check if it is working smoothly as glitches can get extremely annoying for you and your customers. 

Top Benefits of Having Your Online Ordering System

There are plenty of benefits of an in-house online ordering system. Some of them are:

  • It can help you in building good customer relations by maintaining establishing personal contact with them. 
  • It allows you to store your customer’s data and use it for increasing your sales. 
  • You do not have to pay a penny for commission as usually third party apps take up 30% from each dish
  • It allows you to take up orders easily, send proper food, and avoid any troubles caused due to third-party apps. This can help in improving your restaurant’s image. 
  • You can offer various deals, loyalty programs, etc. to attract more customers and increase revenue. 
  • The website can also help as a marketing tool to increase your brand visibility. 

You can check out more such benefits here.

Conclusion

To conclude, why stick with the old traditional ways of restaurant management, when technology can drive more sales and customers to your restaurant?

So, feel free to set up your own online ordering system or first, go for a free trial with us! 

Author avatar
Dhara Maniar

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